Privacy Policy
LifeAhead is in private beta. This policy describes what we collect today, how it is used, and where it is stored. It will be expanded as we open to a wider audience and add new data sources such as bank connections.
LifeAhead is a service of Marketpro Ltd, a company registered in England and Wales (Company No. 13548824, VAT Reg. GB 415432228). Marketpro Ltd is the data controller responsible for your personal data under the UK GDPR and the Data Protection Act 2018.
Registered office: [Registered office address, to be published]. ICO registration: [ICO registration reference, to be published].
For data-protection enquiries (access, correction, deletion, or complaint), email us at support@lifeahead.app. We respond within 7 working days. You also have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk.
We collect only what is needed to run the app and to give you adaptive coaching.
- Account information · email and name for authentication
- Shared profile · city, country, timezone, height/weight, household details you provide
- Running data · goals, training plans, sessions, check-ins, feedback, injury notes
- Money data · income, housing and bill amounts, recurring line items, one-off charges, named goals, and the daily summary snapshots used to chart progress over time
- Chat messages between you and the AI coach, including the data the coach reads to answer
- Durable memory notes the coach writes about you (preferences, constraints, context)
- Product analytics events via PostHog (which pages you use, which actions succeed)
We do not collect bank transactions or balances today. When we add an optional bank connection, you will see a separate consent screen before any account is linked.
- Supabase · auth and primary database (EU region)
- Vercel · application hosting
- OpenAI · AI coach responses. Chat messages and the context the coach reads (training and money data) are sent to OpenAI to generate replies
- PostHog · product analytics
- Strava · only if you connect your account, to import activity data
- We never sell your data to third parties
- We never share your data with other users
- Every AI request explicitly disallows prompt training. Your conversations are not used to train models
While your account is active we retain your data so coaching stays continuous. A plan that adapts depends on history. If you ask us to delete your account, we remove your records from our database within 30 days. Backups roll off on a 30-day cycle. Anonymised analytics events may persist beyond that point.
You can delete your account at any time from Settings → Delete account. This removes your account and every record we hold for you in one step. For data access, export, or correction requests, email us during beta and we will reply within 7 days.
Reach out at support@lifeahead.app